Fuel Your Fun

Cars: Fuel Your Fun was a UK retail and marketing campaign that ran from March to July 2014.^[1] Designed to build brand engagement and merchandise sales, the effort was supported by licensees such as Mattel, Procos, and Argos.^[1]^[2] Disney unveiled the project at London's U.K. Toy Fair in January 2014.^[3]

Integration

U.K. shipments of Mattel Disney Pixar Cars 2014 mainline vehicles, as well as playsets,^[4] sported the logo.
Disney's official website featured exclusive content.
Cars + Cars 2 home video release

References

↑ ^1.0 ^1.1 "U.K. TOY FAIR: Disney Fuels Cars Engagement" (2014). License Global. Retrieved April 10, 2025.
↑ "Disney launches “collectible” Cars initiative" (January 29, 2014). Loyalty Magazine. Retrieved April 10, 2025.
↑ Metroxing (January 24, 2014). "Disney Pixar CARS: UK CARS “Fuel Your Fun” Promo". Take Five A Day. Retrieved April 10, 2025.
↑ "Mattel BDF77 Disney Cars Action Shifters Ramone's Paint Shop Pitty New" on eBay

[license-global-1] 1.0 ^1.1 "U.K. TOY FAIR: Disney Fuels Cars Engagement" (2014). License Global. Retrieved April 10, 2025.

[2] "Disney launches “collectible” Cars initiative" (January 29, 2014). Loyalty Magazine. Retrieved April 10, 2025.

[3] Metroxing (January 24, 2014). "Disney Pixar CARS: UK CARS “Fuel Your Fun” Promo". Take Five A Day. Retrieved April 10, 2025.

[4] "Mattel BDF77 Disney Cars Action Shifters Ramone's Paint Shop Pitty New" on eBay

[1]

[2]

[3]

[4]

[Edit] Style & Branding
Films	Cars	Desert Art • Supercharged
	Cars 2	Pit Crew Pals • Racing Rivals • Race Around the World • Mater's Secret Mission • Phase Two
	Cars 3	Phase Two
The World of Cars		Racing • Race-O-Rama • Customs • Up in Flames • Holiday 2009
Cars Toon		Tokyo Mater
Core (2011—present)		Drift • Snow Drift • Maximum Velocity • C.H.R.O.M.E. • RSN - Racing Sports Network • Hot Rod • Speed Circuit • Formula Racers • Neon Racers Cup • Hometown Heroes • The Radiator Springs 500½ • Nitroade Street X • Rule the Road • Ice Racers • The Racer's Edge • Silver Racer Series • Precision Series • Carnival Cup • No Limits • Classic Graphic • Monocut • Carbon Racers • Comics • Every Road Has a Story • Road Trip • LMQ 95 • Fireball Beach Racers • Gear Up for Adventures • Retro Road • Race Ready • Carburetor County Fair • Radiator Springs All-Stars • Double Vision • Black Ice • Neon Nights • Under the Lights • Glow Racers • Miami • GRC: Global Racers Cup • Hot Rod Summer • Radiator Springs Rally Race • Race & Rescue
Cars Land		Radiator Springs Racers • Town Centric
Promotions		License to Win • Cars in the Parks • Monster Trucks • Fuel Your Fun • NASCAR

Fuel Your Fun

Integration

References

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