Cars: Speed Circuit

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Cars: Speed Circuit

Sample design aimed at "younger" children, according to designer Marton Perhiniak.[1]
Guide author(s) Marton Perhiniak (some/certain assets)[1][2]
Shelf date FH13[3]
Focus group Boys[2]


Preceded by Cars: Hot Rod (FH13)
Followed by Cars: Ultimate Lap (FH13)

Disney•Pixar Cars: Speed Circuit is a racing-themed style guide created for the FH13 (fall and holiday) shelf season.[3] Starring the World Grand Prix racers from Cars 2, the theme focused on "blueprints and diagrams" invoking "mechanical engineering".[1] The guide also includes a small section for "spy"-themed characters, not dissimilar to the previous SS13 season's Cars: C.H.R.O.M.E. style. According to graphic designer Marton Perhiniak, different sub-concepts were created for "younger" and "older" audiences respectively.[1][2]

Product samples

References

  1. 1.0 1.1 1.2 1.3 Perhiniak, Marton - Portfolio. Disney/Pixar Cars style guide - Autumn 2013 younger". Retrieved August 9, 2025.
  2. 2.0 2.1 2.2 Perhiniak, Marton - Portfolio. "Disney/Pixar Cars style guide - Autumn 2013 older". Retrieved August 9, 2025.
  3. 3.0 3.1 "DISNEY PIXAR CARS - SPEED CIRCUT RSN FH13." (Visual Material; 2012-08-22). United States Public Records System; Record filed by Disney Enterprises, Inc. & Pixar - Registration Number VA0001831793. Copyright.gov. Retrieved August 9, 2025.