Cars: Supercharged

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This article is about the wider style era, dominant through the 2007 product year. For the educational Leapster game, see here. For the board game manufactured by Cardinal Industries, see here.
Cars: Supercharged
Shelf date Holiday 2006—late 2007



Preceded by Cars (2006) / Desert Art Original
Followed by The World of Cars

Cars: Supercharged[1] (simplified to Supercharged™ or the Supercharged Series)[2] was the first ever brand refresh applied to the wider Cars franchise, launched ahead of the 2006 holiday season to succeed the original film's theatrical run. The upgrade encompassed virtually all Cars media and merchandise, establishing what would become an annual tradition up to the eventual sequel release in 2011.

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References

  1. "CARS: SUPERCHARGED - SPRING 2008 BRANDING GUIDE." (Visual material; 2008-04-11). United States Public Records System; Record filed by Disney Enterprises, Inc. - Registration Number VA0001678761. Copyright.gov. Retrieved 26 June 2025.
  2. “From Silver Screen to Die-cast: Disney Pixar Cars Imagined by Mattel”. Museum exhibit, 2011.